About Us

Prime Alliance Real Estate Services

Prime Alliance Real Estate Services (PARES) is a dedicated partner to credit unions and community banks nationwide, helping to create home ownership opportunities and inspire member loyalty. We provide your members with an exceptional home buying or selling experience, while saving them thousands of dollars. We have developed solutions that eliminate the problems associated with a typical real estate transaction.

Buying or selling a home is a big event and one that we believe should be enjoyable. Instead, it often becomes a complicated, costly maze with seemingly endless roadblocks and obstacles. At PARES we pride ourselves on creating new and inventive ways to help credit union members navigate the real estate transaction process and make the most of their time and money.

PARES gives your mortgage team a distinct competitive advantage by offering concierge-style real estate assistance and exclusive discounts to members. We manage members’ real estate transactions so that you can focus on the financing. The result is an exceptional home buying or selling experience that your members will appreciate.

By partnering with PARES, credit unions not only retain and close more loans, they also attract more members. Members' use of the PARES program also translates into free, word-of-mouth advertising for your credit union.

Trust our team to create a better real estate experience for your credit union members by promoting and delivering real estate solutions that demonstrate our commitment to adding value.